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I ♥️ AB Tech - A Love Story

In 2022, Nicole and Cory Janssen, co-founders of AltaML, launched the "I Heart AB Tech" campaign to promote Alberta's tech sector. They kicked off the initiative by sending T-shirts with the campaign slogan to business and tech leaders, aiming to turn them into brand ambassadors. Nicole emphasized that Alberta's global image is inaccurately stereotyped and doesn’t reflect its tech achievements. The campaign's slogan, reminiscent of pro-oil campaigns, aims to expand Alberta's narrative to include its technological advancements.

 

Our province is gaining recognition for its growing tech ecosystem, talented graduates, and increased investment. Following the initial success of the campaign, the iconic logo was handed over to Technology Alberta, which continues the mission of raising awareness about Alberta's tech successes.

To read more about Nicole and Cory's story, please click this link. 

Spread the word!

We invite you to join us in celebrating Alberta's tech sector by getting a T-shirt, hoodie, or mug and sharing your love for tech in Alberta. Help us spread the word within our community and across the country!

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